Why has Derek Yach gone to work for PMI?

"The surprise announcement by the former head of the World Health Organization’s Tobacco Free Initiative, Derek Yach, that he would head a newly-established organization called the “Foundation for a Smoke-free World” to “accelerate the end of smoking” was met with gut-punched disappointment by those who have worked for decades to achieve that goal".
A “Frank Statement” for the 21st Century? 19 Sep 2017 Marita Hefler, News Editor, BMJ Blogs
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