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Misleading tobacco industry stealth advertising misrepresents Swedish e-cigarette model

With the absence of regulations in South Africa, e-cigarette use is increasing among youths, perpetuating nicotine addiction and leading some of them to start smoking traditional cigarettes. There have recently been misleading calls for South Africa to adopt the Swedish model of regulating e-cigarettes, a model positioned by tobacco-industry supported organisations as making alternative products widely available, instead of regulating or restricting the sale and marketing of these products.

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